中国瓷砖品质榜
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马可波罗、冠珠、诺贝尔、新中源等15家陶瓷品牌上榜2019年“中国500最具价值品牌”

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  • 时间 2019-06-27

微陶网讯  2019年6月26日,由世界品牌实验室(World Brand Lab)主办的第十六届“世界品牌大会”在京举行,会上发布2019年“中国500最具价值品牌”榜单,马可波罗、冠珠、诺贝尔、新中源、博德等15家陶瓷品牌上榜。马可波罗瓷砖品牌价值达487.86亿,名列榜单107位,连续8年位列建陶行业第一!

马可波罗、冠珠、诺贝尔、新中源等15家陶瓷品牌上榜2019年“中国500最具价值品牌”1.jpg

马可波罗、冠珠、诺贝尔、新中源等15家陶瓷品牌上榜2019年“中国500最具价值品牌”3.jpg

世界品牌实验室于2003年在美国纽约成立,是世界领先的独立品牌评估及行销策略咨询机构,由“欧元之父”、诺贝尔经济学奖得主罗伯特·蒙代尔博士担任主席,专家和顾问均来自哈佛大学、耶鲁大学、麻省理工学院、斯坦福大学、牛津大学、剑桥大学等世界顶级学府。

马可波罗、冠珠、诺贝尔、新中源等15家陶瓷品牌上榜2019年“中国500最具价值品牌”8.jpg

改革开放40年,中国经济高速增长,引领中国品牌步入发展的“黄金时代”。世界品牌实验室编制中国品牌报告已是第16个年头,入选门槛从最初的5亿元提高到如今的25.16亿元,入选前500强品牌的平均价值也由49.43亿元增长至437.42亿元,足以见证民族品牌的崛起与腾飞。

中国500最具价值品牌是由世界品牌实验室(World Brand Lab)根据中国企业的财务分析、消费者行为分析和品牌强度分析所获得的数据而发布的榜单,自2004年起,每年发布一次。

本次“中国500最具价值品牌”名单中,汇聚了中国27个相关行业行业的翘楚,国家电网、华为、腾讯等企业悉数入围。其中,建材类以41个品牌数量占据行业第三。

本次上榜的陶瓷品牌名单中,马可波罗、冠珠、诺贝尔、新中源、博德等15家陶瓷品牌上榜。其中,马可波罗瓷砖品牌价值今年以487.86亿元品牌价值,排名第107位,较去年(406.75亿元)增长81.11亿元,连续8年雄踞建陶行业第一。冠珠陶瓷以405.78亿元品牌价值排名第148位,较去年(325.69亿元)增长80.09亿元,增长势头强劲。诺贝尔瓷砖以378.15亿元品牌价值排名第164位。新中源陶瓷以265.28亿元品牌价值排名第212位。博德BODE以253.19亿元品牌价值排名第226位。

上榜2019年度“中国500最具价值品牌”名单及品牌价值

马可波罗瓷砖:487.86亿元

冠珠陶瓷:405.78亿元

诺贝尔瓷砖:378.15亿元

新中源陶瓷:265.28亿元

博德BODE:253.19亿元

唯美L&D陶瓷:176.48亿元

萨米特瓷砖:157.81亿元

亚细亚:135.45亿元

白塔:133.51亿元

格莱斯瓷砖:98.69亿元

大将军陶瓷:85.97亿元

昊博磁砖:85.57亿元

惠万家陶瓷:82.87亿元

燕巢亚泰陶瓷:71.58亿元

长安瓷砖:65.75亿元

马可波罗、冠珠、诺贝尔、新中源等15家陶瓷品牌上榜2019年“中国500最具价值品牌”在.jpg


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